BOINGO MEDIA
World’s Largest Wi-Fi Advertising Platform
Boingo Media is the world’s largest Wi-Fi advertising platform. We enable brands to reach a captive audience by sponsoring the #1 most requested traveler amenity: free Wi-Fi.
Free Wi-Fi For Viewing an Ad? Yes, Please!
The Boingo Media platform enables brands to engage and empower active, tech-savvy travelers and consumers with the #1 most requested traveler amenity: complimentary, high-speed Wi-Fi.
Empower Mobile Consumers to Connect Across Premium Venues
Engage audiences with the first media placement seen before connecting, ahead of any other content or ads once online. Boingo Wi-Fi is available in:
Airports
Engage travelers across over 30 US airports and 50 global airports, including New York, Chicago, Los Angeles, Miami, London, São Paulo and many more!”
Transit
Sponsor free Wi-Fi for connected commuters in the largest transit centers in North America, including New York’s Penn Station and Grand Central Madison
Shopping Malls
Reach fashionistas, teens and tweens in action at premier malls across the U.S.
Cafés
Help coffee lovers at cafés around the country connect to the internet and the people and things they love.
Hotels
Make travelers feel at home with free Wi-Fi at hotels nationwide. Free Wi-Fi is the #1 most desired hotel amenity for U.S. travelers.
Specialty Networks
Access niche audiences across unique venues and locations, from Rockefeller Center to the World Trade Center to the Hollywood Bowl.
The Boingo Media Ad Experience
Engage your target audience the minute they open their device to connect to Wi-Fi. Consumers watch your full-screen, high-impact ad in exchange for free Wi-Fi – and your brand gets the credit.
When Was the Last Time You Were Thanked for an Ad?
We Check Every Box
Viewability
Brand Safe
Share of Voice
Our Ads Win Every Time
Boingo beats industry standards across the board. Plus, our engagement model means you only pay for completed advertising views. Zero percent waste equals 100% awesome.
Pre-Roll
Boingo
Viewability
43%
Pre-Roll
100%
Boingo
CTR
.6%
Pre-Roll
3-5%
Boingo
Engagement
11 secs
Traditional Rich Media
41 secs
Boingo
We Get Results
Every Wi-Fi Sponsorship campaign includes a complimentary brand lift study, with customizable survey questions. It’s an effective way to measure campaign performance and optimize digital, video and out-of-home campaigns, with direct passenger feedback for the brand.
consideration
favorability
purchase intent
message recall
Precision Drilling
Find your exact target every time. Boingo’s core Wi-Fi audience includes:
Business Decision-Makers
Business decision makers and influencers who rely on their devices to stay connected and informed.
Jet-Set Leisure Travelers
Affluent, globe-trotting leisure travelers with high-end tastes in fashion, technology and travel experiences.
Tech-Savvy Millennials
Reach this desirable demographic, from students studying in cafes to young families traveling in hotels and at airports.
Boingo Can Target Several Ways
Location
Find your audience where they travel with our multi-dimensional targeting. Geo-target worldwide or venue-target down to a specific airport or even airport terminal.
Device
Isolate device types that match your audience and support your specific conversion goals. Choose from mobile, tablet or laptop; or segment even further and define by iOS and Android operating systems.
Daypart
Target mornings, evenings, weekdays or weekends to hit the right audience at the right time.
